What do Anna Kendrick, Serena Williams, and Dharmesh Shah all have in common?

Aside from the fact that you can hear from all three at INBOUND 2016, each of these people has a verified account on Twitter. You know, the little blue checkmark? That blue “verified” badge indicates to Twitter users that the individual or organization is authentic and that their content is of wide public interest.

Up until recently, Twitter handed out verified checkmarks to the accounts of prominent athletes, actors, businesspeople, musicians, politicians, authors, journalists, and academics. However, as of July, Twitter has opened up an application process so anyone on Twitter can apply to become verified.

What’s in it for you? Well, verifying your Twitter account could result in greater success on the platform, as it offers users more insight into their analytics and provides more options for engaging with followers. To learn more about the application process, check out the infographic below from the folks at SurePayroll.


free guide: science of twitter success

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