Congratulations! You’ve joined tens of millions of other businesses around the world by creating a Facebook Page for your business. (And if you haven’t yet, click here for a SlideShare tutorial.)
At this point, perhaps you’ve familiarized yourself with the layout of a Facebook business Page. Maybe you’ve populated it with some general contact information, a link to your website, and a profile and cover photo. You might’ve even published your very first Facebook post.
But, as you’ll soon discover, merely setting up your Page is only a small part of your Facebook strategy. How do you actually get people to visit it? How do you get them to Like it, engage with it, and become a part of your online community?
In the infographic below from QuickSprout, entrepreneur and analytics expert Neil Patel illustrates what marketers can do to gain traction on Facebook and attract loyal fans, followers, and (eventually) customers. Check it out for a step-by-step guide for how to get your first 1,000 real fans and continue to grow from that point on.
Want to see how HubSpot uses Facebook? Click here to check out our Page.