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Have you ever Googled, “What does bae mean?” If you have, you’re not alone. 

According to Google Trends, searches for that phrase are at an all-time high.

So what does it actually mean? It’s an acronym for “Before Anyone Else,” usually used as a synonym for babe or baby. Here’s how Urban Dictionary suggests you use this term in a sentence: “She’s my bae, I don’t know what I would do without her.” You also might have even heard Pharrell Williams’ song, “Come Get It Bae” on the radio.


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Seems cute, right? Well, would it still be cute if brands started using “bae” in their marketing? Because this Twitter account called @BrandsSayingBae shares examples of brands using it in their marketing … and it’s not cute. 

So if you need help deciding whether you should say “bae” in your marketing or not, refer to the flowchart below.

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HubSpot flowchart - Should you use "bae" in your marketing?

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