Marketing Tips

Offering a free lead magnet in return for your website visitor’s email address used to work like a charm. Businesses were happy because they were generating leads and the leads were happy because they were receiving a valuable resource to consume.  With content overload becoming a real problem, generating inbound leads has become tougherContinue Reading

Seth Godin famously said “content marketing is the only marketing left”. This was years ago but his words, along with the even more famous “content is king”, still stand. Content marketing doesn’t work because a few (famous) people agree it does. It works because: 77% of internet users read blogs.  47% of internet users use […]

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