The best way to convince visitors that you are a legitimate online business is to let them get to know you and your business more personal. Tell customers about your company, what you sell, and why. You can do this on your home page, “About Us” page, social media accounts, and in your correspondence with them.
As your small business grows and becomes stable in the market, there comes a point where a small business owner might ask, “Is it time to scale my business?” It can be difficult to determine when the best time to start scaling is, especially if you’re still unsure about your company’s status, but there are […]
Want to grow your small business? Or perhaps you’re just trying to hold on to the customers you already have? Either way, for SMEs budgets are the biggest problem. There never seems to be enough money to fuel all your ideas or your growth plans. I spent more than 12 years working with startups and […]
Come up with a business idea, launch a website, create a few paid ads campaigns, and watch money pouring in. You’ve probably heard about this strategy in a million different ways. Of course, each time it’s talked about, the strategy gets more and more distilled: you get tips on what business to start, which ad […]
Starting a business can be exciting and nerve-wracking at the same time. Believing in yourself enough to take a leap of faith is admirable. It takes guts to pursue entrepreneurship. Although you should follow your gut and let it guide you, there are certain mistakes that can sabotage your decision. Entrepreneurs need to avoid these […]