LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business, especially considering that audiences exposed to brand messages on LinkedIn are 6X more likely to convertContinue Reading
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With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience than you could through traditional methods alone.Continue Reading
The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.Continue Reading
When you take the time to craft content for your Facebook page, you want it to have the greatest chance…Continue Reading
As a small business owner, you need to use Instagram to get your business in front of customers and build brand loyalty. Instagram Marketing for Small Businesses: The Complete GuideContinue Reading
Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big…Continue Reading
Social media and ecommerce are two peas in a pod. Ecommerce marketers are using social platforms to build brand awareness,…Continue Reading
In the last decade, shopping has changed for the better. Social commerce, with features like shoppable content, is about a…Continue Reading
Automated email marketing (drip campaigns) have influenced the online marketing spectrum over the years. But in recent years marketers have begun to doubt its prowess due to biased claims that it doesn’t drive conversion. Well, automated campaigns without the right email marketing and sales prospecting wouldn’t yield results. So if you’re experiencing low sign-up with […]Continue Reading
Taking a social media course will up-level your skill set, but there are 100s to pick from online. It’s not…Continue Reading
Talking about why your audience should take a trip to the Maldives is fairly easy. Barring the budget constraints, they need very little convincing. So is explaining the difference two bookcases – even if you have to go into details about manufacturing processes and materials, they already know the basics of a bookcase, so you’ve […]Continue Reading
Want to grow your small business? Or perhaps you’re just trying to hold on to the customers you already have? Either way, for SMEs budgets are the biggest problem. There never seems to be enough money to fuel all your ideas or your growth plans. I spent more than 12 years working with startups and […]Continue Reading
Instagram, which is anticipated to have 1.2 billion users by 2023, provides a huge opportunity for small business owners to expand their marketing efforts, and marketers all over the world are aware of this. According to the Social Media Examiner’s social media marketing report for 2021, “78% of marketers are using Instagram.” Marketers regard it […]Continue Reading
It’s always helpful seeing what your competitors are doing, as it can inform your own strategy. Copywriting is no different.Continue Reading
