First, make sure you know what smart content is and how it works. (Hint: It’s also known as dynamic content.)
Then, you need to create a smart content strategy to address different target buyers who are in different stages of the buying journey. Sound confusing? Use this template to get organized.
Smart content is versatile — you can use it pretty much anywhere in your marketing: on your blog, in your emails, on your landing pages, on your homepage … you get the picture. If you need inspiration, check out these examples of companies using smart content.
Good luck!
