smart_contentFirst, make sure you know what smart content is and how it works. (Hint: It’s also known as dynamic content.)

Then, you need to create a smart content strategy to address different target buyers who are in different stages of the buying journey. Sound confusing? Use this template to get organized.

Smart content is versatile — you can use it pretty much anywhere in your marketing: on your blog, in your emails, on your landing pages, on your homepage … you get the picture. If you need inspiration, check out these examples of companies using smart content

Good luck!

content mapping

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