Patrick Janelle has a dream job.
That’s the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer.
Yup, that’s right: Thanks to an extensive background in graphic design and a very high follower count, Patrick’s full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick. The pictures he posts are a mix of the unbranded content that led to his Instagram popularity, and pictures he now posts to promote brands he’s partnered with, like Hyatt, Equinox, and Thom Browne.
Patrick, who currently goes by the moniker “Man About Town,” is what’s called an “Instagram influencer.” Since joining Instagram in April 2012, he’s accumulated over 361,000 followers (and counting) and built a strong personal brand around showcasing a New York City lifestyle filled with food, fashion, and travel.