Like many other marketing channels, email is constantly evolving — and it’s up to marketers, sales reps, and other professionals to stay on top of these changes. Ask yourself: Are your email campaigns optimized based on current, relevant data?

To help you put your best email foot forward, we collaborated with Market Domination Media to create the infographic below. Based on data from the 2014 Science of Email Report, the infographic will teach you how people read email (and how they filter them out), what devices and email clients are most popular, and how to optimize your emails for better results.

But remember: There are no one-size-fits-all best practices for email marketing. You’ll have to test these out for your audience — so use the data below as inspiration for your own email optimization experiments.

(Can’t get enough of email marketing data? Check out the rest of our 2014 Science of Email Report here.)


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