Automated email marketing (drip campaigns) have influenced the online marketing spectrum over the years. But in recent years marketers have begun to doubt its prowess due to biased claims that it doesn’t drive conversion. Well, automated campaigns without the right email marketing and sales prospecting wouldn’t yield results. So if you’re experiencing low sign-up with […]
Companies are constantly competing for leads and customers. To stand out from the crowd, you need a good marketing strategy. One such strategy is email marketing. Email marketing is more than just sending emails and promoting your products. You need to know how to create emails that convert.
Let’s take a look at what spam trigger words are, what gets emails sent to spam, and which spam words you should avoid when creating your email campaigns.
Spam filters can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and land straight in their spam inbox.
When starting an email newsletter, you’re juggling a lot of balls in the air at once. You have to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines — all while staying
Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through. You
Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great — but who has time to create it all? In this article,
There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Who doesn’t want that? And using automation, a
Before you break any email marketing habits or best practices, it’s important to first understand why they work. Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests