Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one?

There’s a lot to love about customer loyalty programs, from higher retention rates to the likelihood they’ll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers.

If that sounds like a program you want to build for your customers, get started by reading through the infographic below from Antavo. It’ll lead you through the process of building a successful program, from giving it a catchy name all the way to creating touchpoints for customer enrollment.

The result? Happy customers that’ll buy from you again and again. (For more ideas, check out this post on seven different types of customer loyalty programs that actually add value.)


how to use customer loyalty programs

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