Everyone loves online videos. People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones.
You have traffic and lead generation campaigns that are filling up your database. Your cup runneth over. It’s time to make sure that your best prospects aren’t the ones falling by the wayside. You need a lead nurturing program that helps you identify the prospects who best fill your ideal student persona and focus your efforts on them.
Getting your school found online is an ongoing battle that requires different strategies for different goals. Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school’s website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program.
You know it’s bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school’s relationship with them. You want them to be motivated to act on behalf of your institution and yes, donate, at the times and ways they’re able.
Today nearly a quarter of all K-12 schools in this country are private schools—that’s over 30,000 schools. With 5 million seats to fill each year, these stats demonstrate the urgency for marketers attract their share of prospective parents, and nurturing them along to their child’s enrollment.
Buying an email list may seem like a good idea when your database seems light and you have an email campaign to run. We get it, no one’s going to apply to your school if they’ve never heard of it. But didn’t you listen to your mother? What did she tell you about short cuts? (Ignore this if your Mom was totally OK with taking short cuts.)
Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing’s biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes.
Picture your website as a home. Your prospective student database lives in this home. You want your school’s website to gather and store as much information as possible from prospective students. To get these prospects to enter your home (i.e.database) and provide that information, you need to create as many doors as possible.