Let’s say you want to find a specific @elonmusk tweet about machine learning, but can’t find the tweet when you scroll back in your feed. Or you’re hosting a “2018 web design” webinar and want to compile a list of experts using Twitter. Or maybe you just want to seeContinue Reading
When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience?
Of course you do. And you would be right. In practice, email is the primary channel for lead nurturing. However, supplementary channels such as paid retargeting also serve as an effective way to gently help an engaged prospect along the buyer’s journey.
