With 2020 well underway, it’s worth noting that social media platforms are just as relevant…
Social Media Advertising
When you think of Snapchat, what do you think of? Personally, I think of a…
Today, there are over three billion active social media users. This implies that about 40…
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement…
Having a Company Page on LinkedIn is essential. It gives you the opportunity to take…
I’ll just come right out and say it: The internet has a massive mess to…
Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced…
As of just last week, Instagram hit a major milestone: the platform doubled its monthly active users to 500 million in just two short years. What’s more, over half of those monthly users — 300 million, to be exact — are active on the platform daily. That’s a whole lot of action.
All that said, it should come as no surprise that Instagram has become a place of interest for businesses.
![The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]](http://cdn2.hubspot.net/hubfs/53/00-Blog_Thinkstock_Images/social-media-image-advertising.png)
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People remember what they see more than what they read. This is because we’re able to comprehend visual information much more quickly than text.
When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience?
Of course you do. And you would be right. In practice, email is the primary channel for lead nurturing. However, supplementary channels such as paid retargeting also serve as an effective way to gently help an engaged prospect along the buyer’s journey.
Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page.
But using Facebook advertising to drive results like these only works if you’re smart about it. The challenge for marketers is knowing how to optimise your Facebook ads to get the most bang for your buck.
