Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers.

And people will come across it in a variety of ways — whether they’re searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn more about your accomplishments. No matter how or why they stumble on your profile, it better be darn impressive.

What makes a LinkedIn profile stand out? How do you get more recommendations? What hidden features can help you enhance your profile? (Keeping hidden relationship notes is my personal favorite.) And finally, what does an optimized LinkedIn profile actually look like?

To help you achieve LinkedIn profile perfection, the folks at LeisureJobs created the infographic below. It’s a fully comprehensive, visual guide covering everything from the dos and don’ts of a LinkedIn profile to SEO tips to help your profile show up in search results. 

Download the full guide here to learn how to use LinkedIn for professional networking, business, and marketing.


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free guide to using linkedin

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