Given the popularity and effectiveness of visual content for marketing, it’s no surprise that today’s marketers are creating more and more infographics. They’re a more enjoyable way of digesting statistics, data sets, and timelines, and they can drive more traffic and engagement than plain text.
Even though there are a lot of good infographics out there, there are still a ton of bad infographics out there, too. You usually know one when you see one: Either it’s jam-packed with information, or it hardly shows any useful information at all. Sometimes it’s loud with clashing colors; other times, it’s plain and boring.
But “knowing it when you see it” doesn’t help you prevent from making a bad infographic. Here to dissect what a bad infographic looks like is an infographic from Vertical Measures. Check it out below.