Have you ever seen a particularly genius marketing campaign and thought to yourself, “Wow, why didn’t I think of that?”

When Oreo shipped that timely Super Bowl blackout tweet, you could practically hear the collective sigh of envious marketers everywhere. Other great marketing campaigns — like Dove’s “Real Beauty” campaign or Old Spice’s “The Man Your Man Could Smell Like” — garnered similar reactions.

Even for smaller brands, some marketing campaigns work remarkably among their customer base — while others are just sort of … meh. How can you set yourself up for success with every one of your campaigns?


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To help tackle the anatomy of a marketing campaign that actually works, Digital Alchemy Limited created the SlideShare below. Flip through it to learn helpful tips for how personalizing campaigns, choosing the right channels, getting the timing down, and delivering at scale can help your next campaign become a hit.

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