People discussing co-marketing

We’ve all heard the adage, “Two heads are better than one.” And within your marketing team, the power of collaboration is probably no surprise.

But what about when you’re collaborating with the marketing department of another company via a co-marketing campaign? Are the benefits still worth the stress of it all?

Our experiences say yes. Co-marketing is all about doubling your chances: double your leads, double your resources, all while spending half of the budget. 

But what exactly is co-marketing? In short, co-marketing allows two or more companies to work together on a project with the purpose of sharing in the reward — whether that’s leads, buzz, awareness, or new customers. By leveraging the reach and resources of a partner, these campaigns are designed to deliver substantial results without having to wait for the content to rank in organic search. 

Ready to take on the challenge? To pull off a fruitful campaign, you’ll need top-notch organization and project management skills. The good news is we’ve crafted this comprehensive guide to keep you on track. This guide will teach you how to:

  • Choose your partner and make the connection
  • Write your co-marketing agreement
  • Evaluate your co-marketing goals
  • Brainstorm and delegate the content creation
  • Promote your content
  • Evaluate the partnership value

See how co-marketing can help you surpass your goals. Download our 10-Step Guide to Getting Started With Co-Marketing

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free guide to co-marketing partnerships

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