We’re living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their own with new business ventures. Whether you’re just beginning to [more…]
In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI [more…]
Many marketers have to find out the hard way that more website traffic doesn’t always translate to more leads. Unless your site is optimized to drive visitors to take action and engage, you can attract thousands [more…]
Contrary to what you might think, display ads and inbound marketing aren’t inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified [more…]
Do you take a good, hard look at your team’s marketing strategy every year?
You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth.
Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?
With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.
When was the last time you performed a competitor analysis for your brand?
Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning.
No matter what sector you’re in, the holiday season is a time when marketers can drive new sales, attract new customers, and create valuable promotional deals.
With all of that opportunity comes the need for extra marketing efforts around the holidays. But it’s not enough just to execute deals like every other brand out there — holiday sales also bring holiday noise, so it’s essential that your marketing efforts to stand out from the crowd.
LinkedIn is the #1 social media platform for B2B content distribution. That makes it a key platform to generate leads, build professional relationships, and drive leads.
But it’s not enough to use LinkedIn just to build an organic following. If you want to effectively expand your content’s reach and get it in front of the right eyes, you should be using LinkedIn’s Sponsored Content feature.
Community management has become an essential part of a successful long-term social media marketing strategy. In fact, it’s turned into more than just a social media strategy: Community management leads to customer retention, and studies have shown that profits increase 95% when retention grows over 5%.
As marketers, we know that the term “mobile optimization” can sometimes seem like just another hot button term these days. And the actual process of optimizing your brand’s site can be somewhat intimidating.
Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it.