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Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015.

Marketing is becoming more localized and more personalized. Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook. We’re seeing a rise in wearable tech, which is giving marketers a ton more consumer data to work with.

It’s time to put these changes into perspective as we enter a brand new year. To help us stay ahead of the marketing trends in 2016, the folks at Microsoft and Column Five created the infographic below. Check it out to learn about the biggest trends marketers should know about as we strategize for the upcoming year.


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