dandelion-winds-of-changeHear that? It’s the winds of change. As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors and more leads out of your existing assets.

Whether you’re revamping old blog posts or revamping your entire website, the most-shared content this week was all about optimizing the stuff you’ve already got. (Plus, a cool post on company mission statements snuck in there, too.) Take a few minutes to catch up on what you missed.

5 Data-Backed Reasons to Redesign an Ugly Website [Infographic]


There are a lot of little details that go into website design — little details that could have a huge impact on your clickthrough rate, page load time, and ultimately, the number of site visitors that turn into leads and customers. Check out this cool infographic with the statistics and figures proving which parts of your web design are the most important.

How Authoritative Is Your Content? 7 Tools to Help You Find Out


The content marketing space is becoming increasingly competitive, and marketers like you are looking for tools and tips to stay ahead of the curve. We’ve got you covered with this post about the content analysis tools that will help you measure metrics relating to authorship, social, content, and SEO authority. The list is a good one — check it out!

Why You Need to Stop Neglecting Your Old Content


Did you know that 76% of the HubSpot blog’s monthly page views come from traffic to old posts? That’s because “old” content ranks well in search — and the good news it, it can help you generate more new leads without doing much work. But because those old posts can go out of date, it’s important to look back at them periodically. Learn exactly what old posts can do for you and what to focus on when revamping them.

9 Companies With Truly Inspiring Mission Statements


Customers develop loyalty to certain brands for different reasons — but usually, it all comes down to their company values. You can find these values in their mission statements. Get inspired by these nine companies that totally nailed their company mission statements and have, as a result, built an awesome foundation of brand promoters.

What were some of your favorite stories from this week?

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