In the seemingly eternal struggle to keep up with Google’s algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people’s websites to your own website.
While link building is critical to your SEO strategy, it’s not something you have complete control over. At the end of the day, it’s all about creating awesome content that people can find easily and then want to link to.
Don’t worry, there are strategies for creating content that attracts people to link to your site. For example, did you know that data-driven content generates 283% more backlinks than content that isn’t data-driven? It makes sense: Citing data makes people look smart, and people like looking smart. Original data and research is even better.
Another one: infographics. Neil Patel found that infographics generate 37.5% more backlinks than a standard blog post. Again, not surprising: If you create an awesome infographic that people want to share on their website, they’ll (hopefully) cite the original source (you).
Check out the infographic below from Engagebit to learn more data-driven strategies for creating content that’ll attract more inbound links.