From Time Magazine being bought over by SalesForce founder Marc Benioff to Mental Floss being snapped up by publishing platform Minute Media, over the last couple of months we have seen a number of media [more…]
You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports [more…]
Inbound marketing: You know it’s all about using content to educate others and attract people to your brand. You create and distribute unique, valuable, educational content, and members of your audience take notice. If you’re [more…]
Our startup journey has proved it — guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you [more…]
Whether you’re running a personal blog as a hobby, or managing the official blog on your company’s website, monetizing your work is entirely possible — it just takes a good amount of time and effort. [more…]
First and foremost, I need to give credit where credit is due. The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, “We Analyzed 100 Million Headlines. Here’s What We Learned.” [more…]
If you haven’t already noticed, the HubSpot Blogs got a makeover this summer. And while your last makeover might’ve included a new wardrobe or hair color, ours was different. We revamped blog.hubspot.com from the inside, out [more…]
When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote [more…]
Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All [more…]
Just when you thought you understood SEO … search changed. Again.
“Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto your keywords for this one.
I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system.
It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies and more efficient hacks than Polar’s Dragon Whispers seltzer and 2Cellos’ cover of “Despacito.”
You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and [more…]
You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?
So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?