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What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)

September 6, 2017 Admin Wordpress 0

Just when you thought you understood SEO … search changed. Again.

“Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto your keywords for this one.

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What’s the Best Way to Write a Blog Post? Marketers Weigh In

August 22, 2017 Admin Wordpress 0

I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system.

It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies and more efficient hacks than Polar’s Dragon Whispers seltzer and 2Cellos’ cover of “Despacito.”

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How to Write a Blog Post: A Bookmarkable Formula + 5 Free Blog Post Templates

August 15, 2017 Admin Wordpress 0

You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?

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The 2017 HubSpot Blog Redesign: A Detailed Look At What’s New

August 1, 2017 Admin Wordpress 0

I have a long, interesting relationship with the HubSpot Marketing Blog.

Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of this blog — I learned from this blog.