Large purchases require a lot of consideration from buyersand for prospective parents and students, choosing a school is no different.

This means that schools who only give students or parents the option to “Apply Now,” are missing out on a big opportunity. Think about it this way, you wouldn’t go to a car website and buy a new SUV without reading a guide, taking a test drive, or doing some research would you?

Of course not! So why would a student’s first interaction with your school be to submit an application? Wouldn’t it be better to inform them or help them get to know your institution before asking for such a large commitment? 

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By providing educational content earlier on in the application cycle, marketers can instead strengthen their relationship with people not yet ready to take the leap and apply. It works a little something like this:

  • Learn more about prospects earlier on in the enrollment cycle
  • Use this information to nurture and build trust with prospects
  • Eventually turn strangers into enrollment-ready applicants

Sound too easy to be true? With the right know how it’s not. To help pain a more complete picture and illustrate how schools can use early-stage conversions to increase applications and enrollments, we put together From Stranger to Student, a complimentary guide for education marketers. 

You can download your copy here >> 

Other education marketing topics you’d like to learn more about? Let us know in the comment section below! 

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SEO DO's and Don'ts for Schools

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