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Internet Advertising, Business & Marketing Services

Ad Campaigns

1 min read

For those of you who have heard of retargeting and think it’s something you want to try, you’re in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated budget for retargeting. 

Though it’s a popular tactic for marketers, retargeting can be tough to get started with.

To help, we’ve teamed up with Perfect Audience to bring you a free ebook called The Beginner’s Guide to Retargeting.

8 min read

According to retargeting platform AdRoll, only 2% of shoppers typically convert on their first visit to an online store. That’s a lot of people slipping through the cracks. What’s a marketer to do?

Enter retargeting. Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Here’s how retargeting works: It allows you to show targeted ads to potential customers via search, social media, and other websites. They see them, click back to your website, and then (hopefully) convert.

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