A Beginner-Friendly Guide to Google Ads for 2023
2023-10-26
If you build it, they will come… right? In today’s market, if you build a good Google Ads campaign, they…Continue Reading
How to Create an Audience Profile, And Why You Should [+Examples]
2021-04-14
An audience profile, on the other hand, is one fictitious person who you’re targeting with an upcoming campaign.
An audience profile also isn’t a buyer persona. A buyer persona is the final person who will ultimately purchase your product or service, but in many cases, you’ll want to market to anyone who can influence the final buyer.Continue Reading
Campaign 2020: PPC Trends to Watch
2019-10-10
Pay-per-click has been an integral element in successful digital marketing strategies, and as the internet has shifted and changed, PPC remains as important as ever at attracting site visitors and increasing conversions. In fact, PPC is so consistent and effective that many digital marketing experts considered it more vital toContinue Reading
Top 10 Campaign & App Flops You can Learn From
2019-08-26
Mobile apps have changed our lives. There are some incredible apps out there that perform critical functions and even ones that just help us connect to one another on a daily basis. There have also been some massive flops that range from useless-but-amusing, to downright offensive and dangerous. We’ll lookContinue Reading
Ad Tracking: What It Is & How to Do It
2019-07-12
Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate wayContinue Reading
How to Create a Revenue-Generating Google Ads Campaign
2018-12-05
No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only doContinue Reading
