We all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text.
Why is that? Our brains do less work to digest visual content, first of all. …
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.
But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods …
As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites.
According to HubSpot’s State of Inbound 2014, marketing teams that are …
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
Nowadays, we’re often overridden with self-improvement plans, from 21-day diet plans to six-week courses that teach foreign languages. So why …
Most people I talk to that lean on content marketing for their business don’t consider themselves content marketers themselves. Either they’re not inherently talented as writers, or they’re just not interested in doing it — whether due to resource constraints …
“Pushy” isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years — and for good reason.
With the old-school sales approach, you searched for prospects with the …
Content creation is one of the key pillars of inbound marketing — but that doesn’t always mean it’s the easiest pillar to master. As with any new project, you’re bound to run into an obstacle or two.
To help you …
Creating content is hard work. So if you’re going to go to the trouble of creating it, you want to make sure it’ll bring you a great return on your investment for a long time.
What if each of your …
Is that a lame title — “Common Headline Writing Myths We Should All Stop Believing”?
I could have tried something with a lot more sizzle and punch, right? Like these …
OMG! I Just Discovered Why I’m Losing Traffic! Wait …
The year was 1997, and all the cool kids were watching MTV.
Meanwhile, over on VH1, a new series was just rolling out; a series that was actually about music … and the musicians who made it.
That groundbreaking documentary …
Hear that? It’s the winds of change. As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors …
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
Read the following two sentences:
1) My session at INBOUND will make you see…
Raise your hand if this sounds familiar …
As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable …
I’ve been not writing this post for a long time.
What I mean by that is — I’ve had this post in my head for a long time, but I couldn’t think of a way to write it without alienating …
