I don’t know about you, but I hate shopping for shampoo.
I know roughly what kind of shampoo I need — something that doesn’t dry my hair out — but when I get to the aisle to find it, I …
It’s no secret that we create a lot of content here at HubSpot. We’ve got multiple blogs that publish daily and a library of 2,000 downloadable offers.
To make sure we’re getting the most out of each of those pieces …
So you just created a piece of content for lead generation — congrats!
While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that …
We’re on a historical blog optimization kick over here on the HubSpot blogging team. “What in the Sam Hill is ‘historical blog optimization,'” you ask?
Basically, it means optimizing our “old” blog content to generate more traffic and leads. And …
These days, I spend a lot of my time on blog optimization. I’m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into …
Imagine you and I were chatting, and I leaned in and told you, “I’m a really amazing oil painter. People look at my paintings and think they’re photographs. My work brings out emotions people didn’t even know they had — …
The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here.
One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and …
File this one under Why You Need to Test Stuff for Yourself.
A couple of months ago, we got rid of the secondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, …
Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?”
Don’t worry. Your instincts are dead-on. The marketing world …
Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works …
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Each one of these signups is likely a result of an effective …
