9 A/B Testing Examples From Real Businesses
2021-10-13
So, what’s the recipe for high-impact success?
Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and vice versa.Continue Reading
How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
2017-07-15
Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to driveContinue Reading
We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
2017-06-24
I don’t know about you, but I barely print anything anymore. Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out wasContinue Reading
Disproving Best Practices: The One- vs. Two-Column Form Test
2017-05-17
A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough actContinue Reading
The Beginner’s Guide to Conversion Rate Optimization (CRO)
2017-04-07
Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.Continue Reading
4 Common A/B Testing Mistakes (And How to Fix Them)
2016-11-22
When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality.
Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results — which is frustrating, to say the least.
6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
2016-05-09
![6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]](https://cdn2.hubspot.net/hubfs/53/CRO_Hangout_blog_header.png)
Whether you’re new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook.
Looking to learn more about your audience? Want to manipulate your existing resources to improve their performance? How about growing your business by improving lead flow? Wouldn’t that be nice?
13 Case Studies That Prove the Power of Word Choice
2016-03-14
Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines.
How can you ensure that it’s working the way you want it to? Testing.
How to Identify and Fix Friction on Your Landing Pages
2015-06-08
You’ve spent a lot of energy (and budget) getting targeted traffic to your website.
Unfortunately, those visitors aren’t doing what you want them to do when they get there.
But why?
The Biggest Pet Peeves of CRO Experts
2015-05-25
Conversion Rate Optimization (CRO) isn’t a widely known field, even among digital marketers. If you need a quick refresher, CRO is the process of creating an experience for your website visitors that’ll convert them into customers.
But this science of lead conversion is quickly gaining ground. After all, who doesn’t want more clicks, leads, and sales?
5 Simple Ways to Optimize Your Website for Lead Generation
2015-05-25
Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.)
Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work.
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
2015-04-06
If you’re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn’t just about making small adjustments to a landing page to get 5% more conversions. But if you’ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren’t seeing meaningful conversion gains, don’t worry — all is not lost.
Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
2014-12-11
Do you remember your first A/B test on email? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job.
I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results.
How an A/B Test of Landing Page Form Copy Improved Lead Quality
2014-11-18
When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be … right?
Truthfully, it’s not always that simple. For most businesses, changing the form length is a great
