Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you [ There's more… ]
As both an employee and small business owner, I adore G Suite. I’d consider it one of the best tools I have at my disposal, mainly because it’s so easy to use and incredibly multi-functional. [ There's more… ]
No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is other ecommerce and even [ There's more… ]
Ah, the holidays. It’s a holly, jolly time of year that’s full of egg nog, seasonal foods, and — in a word — chaos. Here in the U.S., the November holiday of Thanksgiving marks the [ There's more… ]
On the final day of my brother’s visit to Boston last week, we decided to cap off his vacation with a visit to the best seafood restaurant in the city. After a quick Google search [ There's more… ]
Lately, the best part of my day has been figuring out the cool new things I can do in Google Sheets — which, yes, definitely means I need to get out more, but also means [ There's more… ]
You probably don’t typically alter the default margins in a Google Doc. But a marketing proposal or design project might require you to change the margins, and if you’ve never done it before, it can [ There's more… ]
Since it’s accessible to anyone with WiFi and a Gmail account, Google Docs is a popular option for editing and collaborating on content. But things can get messy — when you’ve got a bunch of [ There's more… ]
If you’re anything like me, you probably do most of your work online. Google Docs in particular is a fantastic tool for writing, editing, and sharing content with colleagues, enabling collaboration and teamwork on creative [ There's more… ]
“Make good things together.” That’s the phrase that flashed across the screen at the start of Google I/O 2018, the company’s annual conference for developers. Many experts predicted a focus on “responsibility” in light of [ There's more… ]
A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I found an article that told me I was using paper ketchup cups all wrong. It turns out you’re supposed to [ There's more… ]
A hanging indent is when the second and subsequent lines of text on a page are indented to the right, so your first line stands out as the only line hitting the margin of the [ There's more… ]
What is Google My Business? GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying [ There's more… ]
Whether you’re writing a marketing report with a firm 500 word limit, or are just curious if your blog post hits your editor’s 1,000-word minimum requirement, the word count tool in Google Docs can come [ There's more… ]
Google Sheets can be used for a lot more than just storing and organizing your data. With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send [ There's more… ]
Friends, I have a confession to make. There are moments when I obsess over Google’s algorithm in the same way that certain movie characters might obsess about their exes. I mean, we all do, right? [ There's more… ]
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious — when it comes to advertising bigger is always [ There's more… ]
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost?
Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost?
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years.
Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well.
If you have ever run a Google AdWords campaign, you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch? It is up to us to utilize them. Today, I am talking about an advanced feature that can help advertisers better reach customers by matching their search query. This seemingly magical feature is called keyword insertion.
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