You’ve probably nailed the PPC basics: Picking the right keywords Crafting attention-grabbing ad copy Tracking those all-important conversions But if you’re ready to level up your campaigns, it’s time to dive into some powerful advanced strategies. Let’s get started! Master Audience Segmentation Every customer has different needs and expectations. Advanced audience segmentation helps you create […]Continue Reading
Pay-per-click has been an integral element in successful digital marketing strategies, and as the internet has shifted and changed, PPC remains as important as ever at attracting site visitors and increasing conversions. In fact, PPC is so consistent and effective that many digital marketing experts considered it more vital toContinue Reading
No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only doContinue Reading
Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns.
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great.
