A Beginner-Friendly Guide to Google Ads for 2023
2023-10-26
If you build it, they will come… right? In today’s market, if you build a good Google Ads campaign, they…Continue Reading
How to Create a Revenue-Generating Google Ads Campaign
2018-12-05
No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only doContinue Reading
How to Make Your Google AdWords Ads More Impactful Without Spending More
2017-08-17
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for theContinue Reading
How to Make Your Google AdWords Ads More Impactful Without Spending More
2017-08-17
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost?
Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost?
Google AdWords Expanded Text Ads: Best Practices For The New Format
2016-11-23
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years.
Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well.
Google AdWords Keyword Insertion: The What, Why & How
2016-08-09
If you have ever run a Google AdWords campaign, you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch? It is up to us to utilize them. Today, I am talking about an advanced feature that can help advertisers better reach customers by matching their search query. This seemingly magical feature is called keyword insertion.
Busting the Top 3 Google AdWords Myths
2016-08-04
If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn’t a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. So, why has it taken so long for most inbound marketers to adopt Google AdWords?
How to Get More Out of Your Google Adwords Campaigns [Infographic]
2016-04-19
![How to Get More Out of Your Google Adwords Campaigns [Infographic]](http://cdn2.hubspot.net/hubfs/53/Google_AdWords_Campaign_Success.jpg)
As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That’s why many marketers are choosing to spend a portion of that budget on Google AdWords.
With over 2 billion searches every single day, Google is by far the most used search engine on the web — and your customers and prospects are likely using it to search for content related to your business.
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
2016-04-12
As marketers, we’re always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. With so many metrics to keep tabs on, figuring out whether or not you’re getting it right is often easier said than done.
