Whether you’re a budding entrepreneur or just interested in the startup world, you’ve probably heard of the reality TV show Shark Tank.

For those of you who need a refresher, here’s the premise: Each episode features four promising entrepreneurs from all walks of life who pitch their various businesses to a panel of five, cutthroat “sharks” — self-made multimillionaire and billionaire investors.

Each entrepreneur offers up a certain amount of equity in their business in exchange for an investment. Some contestants get bids from the sharks, while others walk away with nothing. For this particular article, I wanted to learn about what happens after an entrepreneur gets a deal on Shark Tank. How does appearing on the show affect brand awareness, site traffic, and sales?

To answer these questions and more, I spoke with recent Shark Tank contestant Christina Conrad, who secured a deal on-air with real estate mogul Barbara Corcoran for $80,000 in exchange for 20% equity in her company.

Conrad is Founder and CEO of Boobypack, a company that sells the one and only “fanny pack for your rack.” Like the name and tagline would suggest, the Boobypack is a sports bra/athletic top that has zipper-enclosed, water-resistant pockets underneath the arms that hold and protect your valuables during concerts, music festivals, the gym, sports games, and traveling.

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