Tackling marketing without a solid plan is like putting together a puzzle without all the pieces, I know this firsthand.Continue Reading
Are you the owner? asks, well, yet another customer at our local Italian eatery. Nope I’m just old! I reply, all sheepish but pleased.
It’s true. At fifty, I’m not exactly your classic, college-struggling part-timer. Actually, I’m the oldest employee at our restaurant—the staff “mom,” if you will. I’ve been at this serving gig three years now and haven’t looked back. Which might seem weird considering how I got here in the first place. What a contrast to the world I once lived in.Continue Reading
The first website redesign project I led was a six-month-long baptism by fire. I learned everything on the fly, which is a great way to grow and get hands-on experience and also a highly effective way to breed stress and anxiety.Continue Reading
Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Facebook?” and my bio literally said, “Check out my MySpace; it’s way> better than this.”Continue Reading
writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before.Continue Reading
If nothing changes, nothing changes. If you keep doing what you’re doing, you’re going to keep getting what you’re getting. You want change, make some.Continue Reading
I was one of those Zillennials who avoided getting started on TikTok for as long as possible. It’s not that I don’t love social media — trust me, I do. It just took me a long time to accept that TikTok, unlike Vine, was here to stay.Continue Reading
AI-content creation tools can help writers and marketers save time and use their skills for more strategic aspects of content creation.Continue Reading
I wanted to be Mary Tyler Moore’s “Mary Richards” TV character from the 1970s. She had exactly what I wanted: independence and an exciting life! But growing up as the first girl in a traditional Italian family, I knew she was not the right role model. Nonetheless, I ignored the expected path (much to my parents’ dismay) and spent twelve years in corporate America becoming Mary. That is, until two questions rocked my world. I dramatically left my job, career, and Mary for a more purposeful path that was mine, and I never looked back.Continue Reading
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more.Continue Reading
Facebook SEO isn’t just part of a well-rounded digital marketing diet — it’s the key to unlocking more reach.Continue Reading
Your time is valuable, but so is social media. Here’s what small business owners need to know to make the most of each platform.Continue Reading
TikTok may be your favorite app, but TikTok for business is a whole social marketing discipline unto itself. Here’s how to get started.Continue Reading
Social selling allows you to laser-target your prospecting, establish rapport with potential clients, and drive social media sales.Continue Reading
