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7 AdWords Features You Didn’t Know Existed

28/07/2016 MadCash Central 0

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Get More Out of Your Google Adwords Campaigns [Infographic]

19/04/2016 MadCash Central 0

As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That’s why many marketers are choosing to spend a portion of that budget on Google AdWords.

With over 2 billion searches every single day, Google is by far the most used search engine on the web — and your customers and prospects are likely using it to search for content related to your business.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

Google Eliminates Sidebar Ads: Here’s What it Means for Ecommerce

11/03/2016 MadCash Central 0

If you’ve searched Google recently, then you may have notice something different. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

The Anatomy of an Optimized Facebook Ad [Infographic]

10/03/2016 MadCash Central 0

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider.

How much text should you include? What dimensions should your images and videos be? What’s the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Build the Best Google AdWords Campaign

22/01/2016 MadCash Central 0

No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

Retarget Lost Customers During the Holiday Season to Drive Sales

15/12/2015 MadCash Central 0

This holiday season, you’re probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your bottom line, but what about all those shoppers who went before? What about the buyers you reached out to last holiday season but then never heard from again?

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

The Science of Eye-Catching Advertisements [Infographic]

05/10/2015 MadCash Central 0

How do our brains react to advertisements?

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion — even if you aren’t fully absorbing what you’re seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

The 100 Most Expensive Keywords on Google [Infographic]

24/08/2015 MadCash Central 0

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is.

If you’ve ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

13 Bright Ideas for Running Smarter Retargeting Campaigns

29/01/2015 MadCash Central 0

According to retargeting platform AdRoll, only 2% of shoppers typically convert on their first visit to an online store. That’s a lot of people slipping through the cracks. What’s a marketer to do?

Enter retargeting. Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Here’s how retargeting works: It allows you to show targeted ads to potential customers via search, social media, and other websites. They see them, click back to your website, and then (hopefully) convert.

Madcashcentral Advertising Pages Exchange - Internet Advertising, Business & Marketing Blog

How to Design Content Remarketing Campaigns That Actually Work

09/10/2014 MadCash Central 0

target-audienceYou know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.

And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your