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7 AdWords Features You Didn’t Know Existed

July 28, 2016 Admin Wordpress 0

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level.

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How to Get More Out of Your Google Adwords Campaigns [Infographic]

April 19, 2016 Admin Wordpress 0

As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That’s why many marketers are choosing to spend a portion of that budget on Google AdWords.

With over 2 billion searches every single day, Google is by far the most used search engine on the web — and your customers and prospects are likely using it to search for content related to your business.

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Google Eliminates Sidebar Ads: Here’s What it Means for Ecommerce

March 11, 2016 Admin Wordpress 0

If you’ve searched Google recently, then you may have notice something different. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies.

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The Anatomy of an Optimized Facebook Ad [Infographic]

March 10, 2016 Admin Wordpress 0

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider.

How much text should you include? What dimensions should your images and videos be? What’s the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?

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How to Build the Best Google AdWords Campaign

January 22, 2016 Admin Wordpress 0

No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. The problem is that other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google’s AdWords product, you also need to know how to stand out from the crowd.

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Retarget Lost Customers During the Holiday Season to Drive Sales

December 15, 2015 Admin Wordpress 0

This holiday season, you’re probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your bottom line, but what about all those shoppers who went before? What about the buyers you reached out to last holiday season but then never heard from again?

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The Science of Eye-Catching Advertisements [Infographic]

October 5, 2015 Admin Wordpress 0

How do our brains react to advertisements?

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion — even if you aren’t fully absorbing what you’re seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.