Successful founders are productive. I’m not sure if they’re successful because they’re productive, or if they forced themselves to become productive because they wanted to be successful. It’s very much a chicken-or-egg question.
Voicemail is an essential tool for salespeople. Reaching a prospect on your first call attempt is never a guarantee, so salespeople spend hours practicing and perfecting a compelling voicemail template that will hook buyers’ attention and get them to call back.
There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas. It’s known as the Einstellung effect — when a person defaults to a known solution rather than a novel or optimal way of solving a problem.
Work customs and culture vary from country to country. For instance, meeting attendees in the U.S. seat themselves in no particular order around the conference table. But if the most junior person on the team were to take the seat farthest from the door in Japan?
In a 2013 article in Forbes, contributor Ruth Blatt wrote about why “supergroups” — bands comprised of independently successful artists — so rarely work out when such an assemblage of talent should otherwise predicate success.
When it comes down to it, the underlying goal of any type of advertising is to solidify a company’s brand identity in the minds of consumers. Brands who succeed in doing this become virtually synonymous with goods or services: Starbucks to coffee; Coca-Cola to soft drinks; Nike to athletic equipment.
The important thing to remember about productivity is that it’s not a sprint. It’s a marathon. If you’re super-productive for one hour but slack off the next two, you haven’t been productive. (Sorry to be the bearer of bad news.)