In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement. Du Bois knew sheContinue Reading
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer is it a niche photo-messaging service — it’s becomeContinue Reading
For all of the greatness that the internet affords — cute animal videos, GIFs, and interesting blogs — I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination?
Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order).
They see you when you’re slacking. They know when you come in late. They know if you’ve been bad or good so be good for your work’s Secret Santa exchange.
But that’s not how the song — or the Secret Santa exchange — really goes …
Growing up, I was fascinated by my mom’s shorthand notes. The cryptic symbols she’d write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language — vestiges of a different time.
“You’ll never need to learn shorthand because you’ll type all your notes,” she explained.
It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right?
Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.
Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.
Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.
Ever wonder how Dollar Shave Club turned razor subscriptions into a billion dollar exit? Or how LaCroix’s fans strong-armed their beloved bubbly’s way to the top of the sparkling water food chain? The answer is simple. They inspire impressive devotion from their large fan bases.
That’s especially true among Millennials — 62% of them tend to stick with one brand, compared to 54% of the population at-large.
When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. After all, there are a lot of mistakes you can make in the process.
That’s why — for almost two years now — my team here at IMPACT Branding & Design has been hosting a monthly live website critique called Website Throwdown.
Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals.
A recent comScore survey found that 22% of U.S. internet users listen to podcasts at least once a week.
Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing, and 22% blame a lack of training and education.
Developing, executing, and measuring a content marketing plan can be difficult under the best of circumstances. But when you’re not adequately staffed, even the most well-conceived content marketing plan can struggle.
Have you ever had your mind blown by a little kid’s wisdom?
More often than not, they tend to have surprisingly astute yet simple observations in life. (Case in point — noting to my Dad, at age two, that my Mom “keeps the money in her purse” when I was told he couldn’t buy a toy I wanted.)
The last constructive criticism I received was from my cat. After presenting her with the organic, gluten-free food that I’d spent arguably too much money on, she refused to eat it.
Can you believe that? Does she even care that I consulted blogs and veterinarians about the best diet to put her on? Unfortunately, we’re not great at communicating feedback to each other because we’re of different species.
In my family, memory is an asset.
It’s not that we’re senile. It’s just that our minds move too quickly. We’re so busy jumping ahead to whatever’s next that we forget what we were doing in the first place.
So if we want to remember anything, we have to write it down. We are a to-do list family.
