copywriting

You can find yourself in a tough spot when you want to engage customers online but are held back by limited resources. Taking a strategic approach to small business loans can help you get over financial hurdles by creating a low-risk cash pipeline. Short-term working capital loans help you overcomeContinue Reading

Talking to someone who constantly jumps from one unrelated topic to the next is a strange experience. The entire conversation seems random and unfocused, which makes it hard to stay engaged, and easy to say, “I gotta go”. Needless to say, it’s annoying to talk to people who try toContinue Reading

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors.

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