You can find yourself in a tough spot when you want to engage customers online but are held back by limited resources. Taking a strategic approach to small business loans can help you get over financial hurdles by creating a low-risk cash pipeline. Short-term working capital loans help you overcome
“If you want to create a great piece of writing, you have to be in total control of the reader’s experience,” said Scott Dikkers, The Onion’s founding editor and longest-serving editor-in-chief. Dikkers held the position from 1988 to 1999, then from 2005 to 2008, and again from 2011 to 2013.
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.
Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors.
If you’re in marketing, you know that headlines are important. But did you know that subheadlines are just as important? Sure, the headline is responsible for capturing a visitor’s attention … but then what? To give you a better sense of how it all works, I’m not only going to explain what a