marketing

Business Development

Want to grow your small business? Or perhaps you’re just trying to hold on to the customers you already have? Either way, for SMEs budgets are the biggest problem. There never seems to be enough money to fuel all your ideas or your growth plans. I spent more than 12 years working with startups and […]Continue Reading

Search Engine Optimization

The goal is to show a different combination of titles and descriptions for different users depending on their unique queries and search history. Google will alternate between the titles and descriptions, showing 32,760 different versions of the ad. Then, the search engine will find the most effective title and description combination and use it the most often.Continue Reading

You Don’t Have to Be a Great Writer to Write a Great Blog

I learned that you do not have to be a great writer to have a great book. The same goes for blogs. Non-writers can develop new skills and practices that turn your words and message from mediocre to excellent, and in this post, I’ll tell you how.Continue Reading

Marketing

With all of the marketing automation tools at your fingertips, it’s simpler and speedier than ever to streamline your workflows.

To maximize your automation strategy, we’ve compiled some of the best marketing tasks that you should automate in your workflow.Continue Reading

The truly successful memes spread like wildfire. That’s exactly why marketers want to leverage these already viral pieces of creative for their own marketing.

Another benefit to meme marketing is that it’s low effort. Most of the work has already been done: It’s being shared all over social media and it has a clear concept. All you have to do is fit the meme to your brand and hit “post.”Continue Reading

The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2021

Let’s take a look at what spam trigger words are, what gets emails sent to spam, and which spam words you should avoid when creating your email campaigns.

Spam filters can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and land straight in their spam inbox.Continue Reading

At this point, most Clubhouse content is still highly experimental. However, one major theme to note is that it’s users want to hear from people — not just brands. Because Clubhouse’s users crave authentic human discussion, they’ll likely disengage from rooms that prioritize promotional content over a relatable conversation.Continue Reading

An audience profile, on the other hand, is one fictitious person who you’re targeting with an upcoming campaign.

An audience profile also isn’t a buyer persona. A buyer persona is the final person who will ultimately purchase your product or service, but in many cases, you’ll want to market to anyone who can influence the final buyer.Continue Reading

How 7 Brands are Using TikTok

According to HubSpot’s social media team, the video-based social app TikTok is “leaking” with brand opportunities. The one-year-old platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users — most of them young= adults. WhileContinue Reading

A year ago, I downloaded a trendy new app called TikTok. When I opened it, I was overwhelmed by a feed of hilarious looping videos and bizarre music montages made by other users. It reminded me of Vine, the looping video platform that was killed by Twitter a few yearsContinue Reading