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For each customer, this journey may be slightly different. Why does this matter to you as an advertiser? Because you will tweak your content, offers, verbiage, and Call to Action based on whatever stage of the customer journey your potential buyer is in.Continue Reading

Madcashcentral Cash Content Curators provides valuable Advertising, Business & Marketing recommendations, resources, tools and opportunities.

B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that — admittedly — isn’t the most exciting into a playground for social content. When I think about B2B companies with a great social media presence, a lot of examplesContinue Reading