Target Audience

When QVC launched decades ago, it created a whirlwind in live selling: people felt more connected and more engaged by the products (and the salespeople) they saw on TV. Now, in the digital age, the fundamental aspects of what made QVC so engaging are now available to anyone with a digital presence. Continue Reading

Marketing

No matter how many products or services you sell and offer, or how small or large your business is, no two customers are exactly the same. Because of this, it’s important to ensure you’re always identifying the trends and patterns that exist among your customers and target audience. In doingContinue Reading