Social Media Strategy

B2B businesses are proof that any business can be successful on social media. Why? Because they’ve turned a niche industry that — admittedly — isn’t the most exciting into a playground for social content. When I think about B2B companies with a great social media presence, a lot of examplesContinue Reading

Having a Company Page on LinkedIn is essential. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to spread your mission. On November 13th, LinkedIn relaunched Company Pages as LinkedIn Pages, adding new featuresContinue Reading

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Here’sContinue Reading

A new study reveals that there may be a shakeup on the list of the top five U.S. websites. According to research conducted by Market Intelligence Central, the top highest-visited websites in the U.S. have largely held steady for a few years. That order is as follows: Google Facebook YouTube YahooContinue Reading