When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business? How do you register it with the government? How do you build a website? Who’s your target customer, and what tactics and messaging should you useContinue Reading
We spend a lot of time on social media sites — globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed,Continue Reading
Sometimes, it seems like keeping up with a search engine’s algorithm is like learning a new language. Only, it’s a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like those changes areContinue Reading
The success of a marketing agency isn’t just tied to what you do (and do well) but also to the services you don’t provide. The services we’re going to discuss today are — in our judgment — firmly in the “don’t” column. They’re either paths that have already been well-trodden byContinue Reading
The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here. One of the most important, but least considered parts of designing an infographicContinue Reading
If you’ve applied for a job within the last several years, you’ve probably used LinkedIn somewhere along the way. Whether you’re updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. And while LinkedIn might not beContinue Reading
We’re recapping some of the best ads from February, and we promise they aren’t all Super Bowl ads you’ve already seen. February brought us an impressive selection of 30-second spots, extended videos, and interactive campaigns. We even included a particularly clever banner ad. Whatever projects you’re preparing to tackle next month,Continue Reading
Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium ofContinue Reading
Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post? Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called ____ that makes sure its search resultsContinue Reading
Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the wordContinue Reading
The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Unfortunately, like most modern-day relationships, it’s never really that simple. Marketers and PR professionals have long been denounced by the media asContinue Reading
As important as creativity is to an agency’s success, no great work can be produced without a great process. Next time you admire a stunning design project, think for a moment: This work looks great, but did it go out on time? Did the project exceed budget? Was the clientContinue Reading
HubSpot reached its 10-year milestone in 2016. And as tradition holds, the tenth anniversary calls for a gift of tin. Yes, just like the thing you carry your breath mints in. Tin’s strong yet pliable nature represents the flexibility and fortitude needed in any lasting relationship. And that got usContinue Reading
Ah, autonomy. Isn’t it grand? No defined time when you have to arrive at the office. No guilt over having to leave early for your kid’s recital. And if you’re not feeling well or the roads are bad, no problem — just work from home. But is it ever reallyContinue Reading