It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, theContinue Reading
It’s no secret that creative agencies aren’t big fans of the pitch deck. Gene Liebel, the founder of New York-based agency Work & Co, summed up his feelings about pitch decks pretty straightforwardly: “They’re the worst.” Pitch decks have become increasingly reviled in recent years, with many agencies declaring their restrictive andContinue Reading
The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generationContinue Reading
“Something that is conferred or bestowed especially on the basis of merit or need.” That’s the Merriam-Webster definition of the word “award.” And for such a brief statement, it packs a lot of punch — especially with that “merit” part. After all, we all love merit-based recognition, especially at work.Continue Reading
Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don’t always become apparent until you’re forced to face them head-on. 4 Internal Struggles All Great Leaders Must Overcome 1) Combating the Consequences of Isolation It turns outContinue Reading
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so, so much chocolate. Little did I know that the roots of this holiday bore little-to-noContinue Reading
For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are — and for many folks, that’s Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turnContinue Reading
The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be ‘future ready’, yet if I ask them – “How are you changing your new business process to be stay competitive inContinue Reading
Everyone is human – including the mentors you have looked to and listened to for advice and guidance. Listen to this powerful exploration of what it can mean to you when this happens, and what good can be gleaned from such a disappointing experience. Show Notes: Mentoring relationships can last asContinue Reading
“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.” Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. — then Snapchat — blog backContinue Reading
It’s been a very interesting New Year! As we said goodbye to 2016, there was a feeling in the air that change was coming. So when my husband noticed an interesting position posted at (I’ll call it “Company B”, a vendor for his current employer), I told him: “You should look into it…”Continue Reading
What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the taleContinue Reading
Anyone remember AIM — previously known as AOL Instant Messenger? I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework — even though, you know, of course itContinue Reading
Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings — their everything — into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called it quits. But why? For marketing firms, I believe itContinue Reading