It’s once again that time of year for taking a good look at the lessons we’ve learned from our marketing efforts and resolving what we will, or won’t, do again in 2017: 1) Less Bulk Email Your prospects want to know you see them. Personalized emails provide 6x the transactionContinue Reading
2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off. Video is growing to dominate your audience’s online activity: 78%Continue Reading
The best leaders seem to possess an elusive mix of qualities that resist precise categorization. It feels like every week there’s a new study or book discussing what the best leaders do and don’t do, but what if there was a more data-driven approach to identifying pivotal indicators of successful leadership? NewContinue Reading
You want to succeed, so you’re trying to figure out how. First, you’re told you need to run faster, sleep less! But then you find out you’re supposed to just see it done, and let go ~ So you try that, until something in the back of your mind screams, You’d better doContinue Reading
You don’t know it yet, but you need Kelsey. She’s an ideal fit, the right mix of smarts and experience, temperament and personality. She’s the missing link your department has been looking for, needing. Thankfully, the need is mutual. Kelsey is looking for a job. Unfortunately, you don’t know KelseyContinue Reading
To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads? When your boss asks you what your lead goal is,Continue Reading
Establishing credibility isn’t just about asserting your intelligence or expertise. Real credibility comes from a careful balance of trust, empathy, and good judgment. And it needs to be attentively nurtured throughout your client relationships. To help you avoid unintentionally damaging your credibility, we’ve compiled a list of six seemingly harmless phrases thatContinue Reading
At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It’s amazing how fast things can change in 12 short months — and 2016 was certainly no exception. This year, we’ve seen the importance ofContinue Reading
Most people don’t relish the thought of receiving negative feedback about their work, but that doesn’t mean it can’t be highly beneficial. In fact, in a survey of nearly 1,000 employees, Zenger/Folkman found that more than half preferred corrective feedback over praise, and 72% believed that their performance would improve with theContinue Reading
How much time do you spend on email each week? According to a recent survey from Adobe, the average American professional spends about six hours a day checking email — that’s 30 hours during the work week. That’s a lot of time spent on unbillable tasks that could be spentContinue Reading
Think about your favorite book for a moment. How did it make you feel when you read it? Is that part of what made it such a compelling story? My favorite book series is Harry Potter, and apart from the awesomeness that is a magical boarding school, the font inContinue Reading
2016 brought change the marketing industry in many ways — from powerful innovations to continuously evolving mediums. But digital marketers know that change happens frequently in our industry, and adaptability is key to continue driving results in the face of burgeoning trends, growing social networks, and new, advanced technology. NowContinue Reading
How many different productivity tools do you use? And how many hours have you spent searching for an email, assignment card, or document, simply because you have so many tools and systems? Maybe that’s why there are project managers — the person dedicated to managing these tasks. But guess what?Continue Reading
Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.
From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business’ personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.