Optimizing images AI means preparing your visual content for artificial intelligence systems. For years, image SEO focused on compression, alt text, and loading speed. Now, AI systems like ChatGPT and Gemini actually read and interpret your images.Continue Reading
In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive growth and efficiency.
Anyone who isn’t actively evaluating new AI tools to improve or streamline their PPC work is doing their brand or clients a disservice.Continue Reading
Over the years, we’ve all become comfortable seeing ads in our Google search results. Scrolling past sponsored results before getting to relevant content is the accepted norm. And in cases where we come to Google with an intent to buy, the ads could even be the answer we are searching for.Continue Reading
