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Hemingway tried to warn us. “All you have to do is sit down at a typewriter and bleed.” And bleed we shall. Because we’ve created a monster that’s bent on ruining the content marketing that was once the saving grace in our long journey toward self-destruction. “There is a content monster,Continue Reading
Search is changing thanks to artificial intelligence. It’s not just that search engines are using AI to categorize and deliver results (though they are). It’s that the power of AI is making new, better types of search possible. Searches are becoming more personalized. Search engines now aim to deliver theContinue Reading
In 1931, at the height of the Great Depression, British economist John Maynard Keynes published the essay, “Economic Possibilities for Our Grandchildren.” Keynes concluded that the Depression was only temporary and predicted that by 2030, people would work no more than 15 hours a week, devoting the rest of theirContinue Reading
OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community. People talk about how it’ll change the world daily. And you can’t throw a rock without hitting a company with AI in the name these days. But what about realContinue Reading
For certain types of email subject lines, the answer is … Probably. That might be surprising to marketers. For a long time, AI has been either an over-hyped set of technologies that didn’t deliver on their promises or it’s been a pie-in-the-sky idea that didn’t translate into real-world applications. My,Continue Reading
You have a tenure problem. Per Business Insider, out of the top 10 largest tech companies, only Facebook breaks the two-year mark (2.02) in average tenure. Uber falls at 1.23, Snap at 1.62, and Airbnb at 1.64. I wonder how long the average onboarding period is per company? Or howContinue Reading
Everyone thinks they can write. Even, it would seem, robots. But do these automated writers really have the ability to produce content to rival the work produced by those of us who write for a living? Should we see them as a threat? Likewise, whether you are a brand managerContinue Reading
Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back inContinue Reading
Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning’s press conference. As one might expect, the announcements leaned quite heavily toward Smart Home, with LG’s ecosystem boasting a suite of abilities — many of them AI-powered.Continue Reading
The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited. AI — especially “deep learning” technology — brings new opportunities and innovation in the way digital marketing,Continue Reading
The robots are coming here. We know — we’ve been over this. Messenger and live chat are quickly becoming customers’ preferred methods of communication. And for both, bots are often the first line of defense: the triaging system that connects the user to the right human being who can solveContinue Reading
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