Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, [ More… ]
When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain [ More… ]
If contributing guest posts is part of your content distribution and promotion strategy, you’re probably familiar with the following scenario: You write a great article for a guest publication, and at the end, you’re compensated [ More… ]
Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.
I mean, you already have a blog post you want to write. Can’t you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction?
Even after years of education, there are some things that some people still mess up. For me, it’s algebra. For others, it’s the laws of physics. And for many, it’s grammar.
It’s not easy. Words and phrases that sound fine in your head can look like gibberish when written down — that is, if you even realize you made a mistake in the first place. It’s easy for little grammar mistakes to slip by, especially when you’re self-editing.
When I was eight, I became stuck on a particularly tough Where’s Waldo scene. It was so difficult that I became convinced that Waldo — the character I needed to find — wasn’t in it at all. I began thinking the whole thing was a joke, full of red herrings.
And then I found him. And after that, I could never un-see him. And, strangely, whenever I saw a classmate struggling with that same difficult scene, I’d become frustrated, even angry.
As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing.
According to HubSpot’s annual State of Inbound report, 60% of marketers reported “blog content creation” as one of their top priorities — with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.
If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically!
Greetings, readers. Welcome to the HubSpot Marketing Blog.
We’re very happy to have you here. You might not realize it, but getting here was no easy task. Today, in 2016, I blog for a living, which is pretty great. But were it not for the long, twisty journey that got blogging to its current state, I might not be here. You might not be reading this.
The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly.
But it’s not just authors or professional writers who dream of this. These days, a lot of marketing roles will require you to dust of your writing skills at one point or another. And there’s nothing worse than simply not being able to write — especially when the pressure of a deadline is looming over your head.
Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
But it can be a pretty tricky tactic to master with Google’s copious algorithm updates.
Here’s the truth: There’s no guarantee that anyone will actually read your writing online. You have to compel them to do that. And one way to do so is to create writing that’s effortless to consume.
Not sure where to start? That’s okay. This article will teach you the fundamentals. You’ll learn how to drive audiences to read every word you write.
Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It’s an SEO best practice that’s withstood Google’s many algorithm changes over the years.
While your URL structure isn’t the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.
It’s all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn’t all that great.
How can you scale your content marketing while keeping up with the evolving standards for quality? Well, we’d be doing you a disservice if we told you it was going to be easy.