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The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be ‘future ready’, yet if I ask them – “How are you changing your new business process to be stay competitive inContinue Reading

For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are — and for many folks, that’s Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turnContinue Reading

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so, so much chocolate. Little did I know that the roots of this holiday bore little-to-noContinue Reading

Everyone is human – including the mentors you have looked to and listened to for advice and guidance. Listen to this powerful exploration of what it can mean to you when this happens, and what good can be gleaned from such a disappointing experience. Show Notes: Mentoring relationships can last asContinue Reading

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.” Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. — then Snapchat — blog backContinue Reading

Anyone remember AIM — previously known as AOL Instant Messenger? I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework — even though, you know, of course itContinue Reading

What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the taleContinue Reading

It’s been a very interesting New Year! As we said goodbye to 2016, there was a feeling in the air that change was coming. So when my husband noticed an interesting position posted at (I’ll call it “Company B”, a vendor for his current employer), I told him: “You should look into it…”Continue Reading

Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings — their everything — into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called it quits. But why? For marketing firms, I believe itContinue Reading

Picture this: for one day a year, everyone at your agency puts a hold on all client-related projects, clears their calendars, and gathers for a full-day brainstorm session. For one day, the only thing that matters is creating something new from absolutely nothing. That’s the philosophy behind holding an annualContinue Reading

Marketing is no longer the art form it once was. Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing, and applying the data they produce to raise their game. All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that valueContinue Reading

If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you’re at the forefront of it all. Social mediaContinue Reading

Here’s the good news: marketing and ad agencies are getting serious about hiring new talent. According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 — which is faster than the average for all occupations.  The not-so-good news? The competition is fierce.Continue Reading