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There’s something to be said for a truly remarkable experience. Whether it’s a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it. We share these experiences. We tell our friends about them, post the picturesContinue Reading

With effective goal achievement, there comes a point where it’s time to “let go”, or “surrender”, because if you try to force it, your persistence will backfire. This podcast is an excerpt from a personal coaching call with Leslie and a client, who graciously allowed this to be made publicContinue Reading

Packaging has a profound impact on how we relate to particular products. In a consumer taste test for 7-Up, participants reported tasting more lemon flavor when they drank the soda out of cans with 15% more yellow coloring in the package design. The colors, textures, fonts, and compositions on the productsContinue Reading

Back in October, I wrote a piece on Medium that covered the numbers behind some of today’s top social media networks.  From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook homeContinue Reading

If it’s not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. There have been some mixed responses to this phenomenon. Forrester reports that AI will eliminate 16% of U.S. jobs by 2025, which understandably freaks some people out.Continue Reading

Editor’s Note: This post was published in 2006. Stats were updated in 2016 to reflect Belichick’s current coaching record — and the CD and TiVo references were left for posterity. Many of you who are football fans or are from New England probably know who Bill Belichick is. For theContinue Reading

Whether you’re a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out — and fast. But there’s more to a big announcement than firing off a press releaseContinue Reading

If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016. Developing a sound content marketing strategy is worth it: We foundContinue Reading

It’s official. We live in an era when we can speak commands to machines — without the push of a button — and, most of the time, they will acquiesce. On top of that, we have access to more than one type of such technology and our choice of devices.Continue Reading

LinkedIn is a highly valuable tool to network with like-minded professionals. But here’s something we don’t talk about as much as we should — it’s also a highly useful marketing platform. It might seem a little bit intimidating. You have enough on your plate — do you really need to beContinue Reading

Will 2017 be the year agencies fall dangerously out of touch with client expectations? How will the shift towards project-based work impact your agency’s ability to retain long-term clients? Do clients intend to move more marketing services in-house in 2017?  A new report from RSW/US examines these and other troubling trends, offering valuable insights intoContinue Reading

The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses — and for good reason. In 2016 alone, at least 40 AI companies were acquired. The increasing sophistication of AI is also predicted to change the work force. An analysis from Oxford researchers reported thanContinue Reading

Once upon a time, back in 2005, there lived on the internet a website called YouTube. It’s a name that, today, many people recognize as a video-sharing website — and much more — that’s owned by Google. But over a decade ago, YouTube wasn’t what it is today. In 2005,Continue Reading